Smart ads and sweat equity delivers dividends to the industrious.
Im not anti-broker. Ive happily used agents buying and selling boats and houses. They serve a valuable function, bringing buyers and sellers together, managing the viewings for out-of-town and busy owners, and generally helping the transaction go smoothly. They can serve as go between during negotiations, inspections, and formalities. But they also represent a large expense in a transaction, generally 10 percent by default, though this may be negotiated lower (potentially with a reduction in service).