Inside Sail America’s Plan to Grow the Sport and the Industry

New sailboat sales have been in slow decline in the U.S. for more than a decade, but Sail America’s president is optimistic that used boats, small boats and services can help to grow and sustain a healthy industry.

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Sail America president, Adam Cove, soloing aboard “Team Wicked Wily Wildcat,” an 18-ft. Marshall Sanderling, during the 2024 R2AK (Race to Alaska). The race only permits sail or human power, so Cove fitted a foot brace, seen below the tiller, to ease rowing as needed. Cove was the first soloist to cross the finish line. (Photo/ Adam Cove)

Sail America’s mission is to “promote the health and growth of sailing.” Thus, you’d think alarm bells would be going off there given that the trade group’s most recent annual “Economic Outlook Report” included some rather grim data.

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Doug Henschen has been sailing in and around the waters of the lower Hudson River, New York Harbor, and the Long Island Sound since the 1980s. A career editor and journalist, Doug served as associate editor and managing editor of The Waterway Guide from 1984 until 1987 and as executive editor of Boating Industry magazine from 1990 to 1996. Doug is a member of Sail America and is American Boat and Yacht Council (ABYC) certified on Marine Systems, Marine Electrical, Corrosion Mitigation, Disaster Avoidance, Outboard Repowering Considerations, and Boatyard Basics.

4 COMMENTS

  1. Interesting. I noticed that smaller boats disappeared from the boat shows just about 2010-2015. Other than dinghies, I think the last Annapolis show had maybe three boats smaller than 30 feet, and two of those were folding trimarans.

    Another challenge is that fiberglass lasts. Bad for manufacturers, but good for beginning sailors … except that manual fix-it skills and the requisite interest, I think, are in decline.

    But I honestly think the difference is a fundamental change in how we approach adventure. We want fake adventure on the internet. My other hobby is rock climbing/ice/climbing/mountaineering. The climbing gyms and some of the roadside crags are busy. There are classes, which there did not used to be. But the number of climbers in the mountains is way down from 90s. It seems that the people who take the classes have had their little taste of adventure and are done with it. The itch is scratched. I don’t think classes and programs actually lead to long-term interest. Almost the opposite, based on my experience with climbers.

    There are many adventure sports in decline. The idea of tying up money in a boat or house, and the pride in ownership that comes with that, are declining. You can’t fix the old boat with AI.

    Change is OK. It will happen anyway.

    • Good points, Drew. Small boats are still out there. At the Annapolis show Marshall Marine had a 23’ Sakonnet and, I believe, a 15’ or 18’ Sandpiper cat boat. J/Boats had the 22’ J/7. Flying Scot had their (19’) daysailor there. Aero had the Sunfish and Sole (both 13.5’). Saffier had at least two high-end small boats there.

      Many smallish one-design classes (e.g., Melges and Lightning) are going strong, but you don’t see those at shows. They’re in yacht club and boat club fleets.

      I see cost as the real limiting factor for sailing, but there’s a pretty vibrant trailerable scene. You can work on them in the garage or driveway and avoid the marina costs. It’s a K economy with the few rich folks buying the new and bigger boats and the masses opting for affordable used and trailerable boats.