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Market Scan: Sails and SailmakersSailmakers tend to be competitors on the water, and it carries over, ferociously, into the marketplace. But while bragging rights used to come only from the race course, cruising sailors carry real clout today. We'll give some major sailmakers plenty of time with the conch shell here, so that we can get up-to-date on terms and technology.
The companies that make and market sails usually segment their consumers (and thus their products) into two general realmsracing and cruisingwith the former normally garnering the lion's share of R&D resources as well as the marketing muscle. This situation, however, appears to be in flux Subscriber Login Purchase selection Subscribe to Practical Sailor Click Here to download Adobe Acrobat |
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