Hobie Alter, Cheryl Tiegs and a Yard Full of Hobie Cats

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Editor’s note: My recent reflection on the impact of the late Hobie Alter on sailing and a call for Hobie stories apparently inspired PS readers, as we got a ton of mail from racers and cruising sailors who got their start on Hobies. One of our favorites was this gem from Rob Mairs, an early Hobie dealer on the East Coast.

In November 1969, I was in Miami on business, and one evening, I went to the boat show. I believe it was one of the first shows east of the Mississippi that the Hobie 14 was displayed. In the booth was this continuous-loop 16-millimeter movie filmed by none other than Bruce Brown with Hobie and his friends on the Hobie 14 going in and out of the surf and flying hulls. I had never seen anything like it, and I was hooked! The price was $1,095, which was a lot of money for me, but I wanted one badly!

When I got home, I convinced my good buddy to go in half with me-after convincing my wife we needed it. I called the phone number on the Coast Catamaran brochure and guess who answers? Hobie Alter himself! I was obviously taken aback, but finally told him I wanted to buy one and wanted to know where the closest dealer was located-I lived in Annapolis, Maryland. Hobie asked: Are you near Norfolk or New York?, and I said no to both. He then paused and said: I could sell you one, but if you buy three boats, you can be our dealer in that area.

Hobie Alter, Cheryl Tiegs and a Yard Full of Hobie CatsPhoto courtesy of Rob Mairs

I clearly was not expecting that reaction and told him I would have to think about it. I then convinced my partner-buddy that we should each get one, and then we convinced another friend to take the third. I called Hobie back a couple of days later. I told him we would do it, and ordered the three boats. He sent them via air freight! Amazingly, it did not cost that much, and as I recall, they fit into a Boeing 727, including the mast.

We weren’t really too interested in selling boats, we just wanted our Hobie 14s! Two of us had other jobs (both in meteorology and oceanography), but since we were now in the business of selling Hobie Cats, my new business partner and I contracted for a booth at the upcoming Washington, D.C., boat show.

A huge stroke of good luck then befell us. Several weeks before the boat show, Sports Illustrated came out with its 1970 swimsuit issue with several really exciting photos of the Hobie 14 sailing in Hawaii with Cheryl Teigs on full display!\

Hobie Alter, Cheryl Tiegs and a Yard Full of Hobie Cats
The cover photo of Cheryl Tiegs on the cover of Sports Illustrated helped launch Rob Mairs’ career as an East Coast dealer.

Of course, just about every male in the area had seen the issue, and we put multiple SIs on our demo boat trampoline and around our booth. To our complete and utter shock, we were selling Hobie Cats like they were hot dogs. We sold 70-plus boats at the show, all with deposits plus a long list of potential buyers!

We called Hobie after the show, and he seemed really impressed and excited. He then said: If you order a railroad car full of boats, I will pay the freight. We said OK, even though we had no idea of how we were going to pay for them. But with a bank loan and borrowing from our parents (we were only a couple of years out of college), we got the rail car full of boats. With nowhere to put them, we ended up putting them in my backyard.

My wife was not too pleased with 140 cardboard boxes (each box holding a hull) in our backyard. She had just given birth to our first child three months earlier! To complicate things, in those days, there werent trailers for cats, so we had to make our own out of small utility trailers, 2 x 6 lumber and cheap carpet.

 

Hobie Alter, Cheryl Tiegs and a Yard Full of Hobie Cats
Rob Mairs’ front yard was piled with boxed masts and hulls to be assembled as the Hobie boom took hold. (photo courtesy of Rob Mairs)

That first sailing season, we spent an inordinate amount of time sailing our boats, calling Hobie with sailing and rigging questions as well as business stuff. We sold boats and organized races for several years, and were practically given a huge multi-space plot at the first Annapolis boat show displaying the then, new Hobie 16. In the early years, Coast Catamaran would provide airfare and room to the winners of the regional championships, and I was lucky enough to win three times, earning trips to Hawaii, Texas, and Michigan for the National Championships (I never won).

When Coleman bought Coast Catamaran a few years later, they didn’t like our backyard operation. They gave us a choice to start selling boats full time or sell out. We sold out. Those early years were an incredibly fun time for me as we helped develop the Hobie phenomenon on the East Coast. And the experience I gained racing Hobies, plus my meteorology background led to my being selected as the U.S Olympic Sailing Team Meteorologist in 1976, and subsequently for the 1980, 1984, and 1988 Olympics. So that first phone call to Hobie means a lot to me and was to me a fork in the road as to how my career and life evolved for the next 40 years.

Rest in peace my friend, and thanks for the opportunity provided.

Darrell Nicholson
Practical Sailor has been independently testing and reporting on sailboats and sailing gear for more than 50 years. Supported entirely by subscribers, Practical Sailor accepts no advertising. Its independent tests are carried out by experienced sailors and marine industry professionals dedicated to providing objective evaluation and reporting about boats, gear, and the skills required to cross oceans. Practical Sailor is edited by Darrell Nicholson, a long-time liveaboard sailor and trans-Pacific cruiser who has been director of Belvoir Media Group's marine division since 2005. He holds a U.S. Coast Guard 100-ton Master license, has logged tens of thousands of miles in three oceans, and has skippered everything from pilot boats to day charter cats. His weekly blog Inside Practical Sailor offers an inside look at current research and gear tests at Practical Sailor, while his award-winning column,"Rhumb Lines," tracks boating trends and reflects upon the sailing life. He sails a Sparkman & Stephens-designed Yankee 30 out of St. Petersburg, Florida. You can reach him by email at practicalsailor@belvoir.com.

1 COMMENT

  1. I’m writing with regard to your piece entitled, Hobie Alter, Cheryl Tiegs and a Yard Full of Hobie Cats, By Darrell Nicholson – May 6, 20140

    I’m hoping you can provide me with a way to connect with Rob Mairs. I’m in the picture from the article. I’m the kid on top of the stack of boxes in Rob’s yard.

    I loved the piece he submitted and remember that period fondly. I was a 17, when my dad bought a Hobie 14, and Rob offered me a job building boats and trailers. He also gave me complete use of a boat that was set aside for demo purposes. I learned a lot about sailing and racing from Rob. It was an awesome summer job.

    I tried emailing Rob with the link in the article but I haven’t received a response. I thought you might have another way to contact him. Perhaps you could reach out to him and see if he’s okay with you providing that link.

    Thanks.